There are a lot of buzzwords you’ll hear in business, and “lead generation” is one of the more common. What is lead generation, and how can it help you grow your business?
If you’re not sure, you’re in the right place! Stick with us as we give you a quick primer to help you master this important task.
Lead Generation: The Basics
When trying to answer the question “What is lead generation?” it’s helpful to start with some simple definitions. First — what is a lead?
It’s a person who has shown some type of interest in a company’s product or service. Usually, they’ll initiate contact by signing up for something like a free trial, subscription, or another type of offer.
The term “lead generation” refers to a marketing process that stimulates or captures the interest of a potential customer. It’s the first phase of the sales pipeline, which is how someone moves from a casual visitor to a customer. Most companies know that then need to consistently generate leads, but they’re not sure how.
Tips for Generating Leads
Lead generation is a complex process that goes beyond the scope of this article. However, understanding the basic steps will help you get started. Here are four simple things you’ll need to do.
1. Identify Your Target Audience
First, you need to figure out who will ultimately buy your products or services. Your target audience is your ideal customer. You’ll want to take the time to figure out who these people are, where they work, how they spend their time, and more. This is the first step of any successful sales process.
2. Choose Your Promotional Methods
Next, decide how you’ll market to these people. Will you write blog posts, speak at engagements, or interact through social media? Will you use traditional advertising methods, pay-per-click (PPC), or other methods?
Get clear on the answers to these questions before moving forward.
3. Create Your Sales Funnel
A sales funnel is essentially the way you’ll “funnel” a person from the initial contact to their purchase. You’ll often need a “lead magnet” like a free offer, and a customer relationship management (CRM) database to help you keep track of your contacts.
A great lead management software system will help you keep track of everything.
4. Nurture Your Relationships
Very few people buy from a company during the initial contact. That’s why you need an email marketing system. This allows you to stay in touch and nurture the relationship until the person is finally ready to buy.
You’ll also want to leverage your social media platforms so you can have another method to stay in contact and build rapport with potential customers.
What Is Lead Generation? Now You Know
Now that you know the answer to the question “What is lead generation?” you’re in a better position to keep your business growing.
Learning how to keep a steady stream of qualified leads coming into your business is a critical part of success! Having the right systems in place can make your life much easier and help your business thrive.
At The Linked People, we understand lead generation from the inside out and are ready to help you take your business to the next level. Ready to get started? Schedule a demo or contact us with questions.