Are you looking to take your marketing game to LinkedIn?

Smart move!

LinkedIn is one of the best platforms to reach potential clients, but you will have to know how to advertise on LinkedIn properly in order to increase engagement. Not a lot of people know how to navigate the professional site, and this will result in failed marketing plans.

So how do you get started? This article will go through the do’s and don’ts of getting LinkedIn leads.

Do: Have a Professional LinkedIn Account

What happens if someone receives a connection request from you? Chances are, they will click on your account and go through your profile. 

This is why it’s essential to have a professional-looking LinkedIn account. You wouldn’t want potential clients to assume you are not someone they can do business with, just because your account isn’t organized!

You can look more professional by uploading an appropriate headshot and by filling out your entire profile. This means updating your job summary, your different roles, skills, and more. This will help your credibility as you undergo LinkedIn advertising strategies.

Do: Post Content Regularly

Whether you run a personal account or a company account, what’s important is to continue to stay on top of people’s pages. This is one of the best ways to keep up your LinkedIn marketing and to stay memorable. 

Make sure to create content that is related to your industry and that will address your customers’ pain points. If you want more B2B leads LinkedIn, for instance, you will need to ensure your content is directed to other businesses. 

Don’t: Send Impersonal Connection Requests

Nothing turns a potential client off like receiving a connection request without a message – or with a generic message. It will seem as if you are not interested in building a personal relationship with the individual and are only there to pitch more of your products or services. 

One of the most important steps to generating LinkedIn leads is by ensuring your requests are personalized. This will increase interest for the individuals and make them more likely to accept your request. 

It is also important to note that LinkedIn can temporarily suspend your account if you send out too many connection requests and if plenty of people have been clicking ‘Ignore’ on your requests. 

Don’t: Ignore Clients After Connecting With Them

A danger of connecting with too many individuals at once — especially without personalized requests — is that you lose track of who you are targeting. This can result in you ignoring potential clients after connecting with them. This is a lost opportunity in having a successful LinkedIn marketing strategy!

Make sure to keep the conversation going and dedicate time to address their concerns personally. 

How to Generate LinkedIn Leads for Your Business

LinkedIn is one of the best platforms to build a professional network and find potential clients. In order to generate LinkedIn leads successfully, you need to understand how to operate successfully on the platform. This involves having a professional-looking account, posting more regularly, and personalizing requests. 

But it doesn’t hurt to get help from LinkedIn marketing pros. Contact us today for winning marketing strategies.