With an overwhelming number of new communications channels available to marketers today, it can be challenging to know where to focus your lead generation efforts. This is especially true for entrepreneurs and startups with tighter marketing budgets.
The hype of social media marketing and social selling through Facebook, YouTube, Instagram, Snapchat, and TikTok always seem to dominate the landscape. Although, we can help you with that, too.
You may be wondering, is email marketing worth the effort anymore?
The short answer to that question is an astounding yes. With 4 billion daily email users and an average ROI of $38 for every $1 spent on email marketing, it still outperforms many popular social media marketing platforms today.
Ahead are five tips to keep your email marketing efforts focused and profitable.
1. Don’t Talk About Your List
When you write an email to your list or subscribers – whatever you do, don’t use those words. By mentioning a list of subscribers, you immediately take away any personal connection to the individual reading the email.
It doesn’t matter if you have a subscriber list of 50,000 people. You want to address your emails as if you were writing to one person only.
2. Stop Wasting People’s Time
This is something you want to remain aware of at all times when planning your email marketing campaign. You should only be sending emails that are targeted with valuable and helpful information for your audience.
If you are constantly bombarding your list of email subscribers with sales pitches and discounted offers, then you are going to see them unsubscribe as quickly as they subscribed.
Teach them something. Offer them a link to a new blog article explaining how you can further help them with your services.
3. Use Power Words
This is especially true when you write subject lines being read before an individual reads your email. Power words can trigger an emotional response that can stand out and grab someone’s attention in a crowded email inbox.
4. Add Value to Your Email Marketing
If you are not providing valuable content within your email, then it is going to be ignored. A consistent approach to delivering value is what keeps your open rates active and your customer retention strong.
You will never make a sale from an email if you don’t first understand how to deliver the content your audience is looking for. So, don’t be afraid to have a healthy mix of valuable content along with special offers and promotions for your services.
5. Measure Your Email Marketing Performance
If you are not tracking even simple statistics such as open rates, read time, and click-through rates on links within your emails – then you might as well be sending postal mail. The beauty of email automation and tracking data through your email marketing campaign is that you gather more insight into what works and what doesn’t work.
Or, if one email marketing campaign all of a sudden stopped working, you can quickly pivot and measure a new approach. Tracking data for statistical analysis is a critical component in your decision-making process.
Learn More About Email Marketing Strategy
If you need help with a focused email marketing campaign to increase sales and customer retention, the team here at Jobbo can help. Fill out the contact form on our website, and we’ll have one of our expert team members reach out to you as soon as they can.
We’re standing by and ready to help you reach the next level with your email marketing efforts.